Getting the most from your online audience
I was live tweeting for the hub on Sunday from a Sound of Music panel discussion about ‘Building Digital Audiences’ at the New Music Biennial at London’s the Southbank Centre. Thanks to Hugs Bison you can view the whole debate here:-
But if you haven’t got time for that here is my tweet summary. Let’s start with a shadowy picture of the panel! The panelists were (from left to right) in the chair @richwhitelaw (Richard Whitelaw) and panelists @supersonicfest (Lisa Meyer) @cluttermusic (Shaun Blezard) @juliaatthehub (Julia Payne in main picture above) and @martin_franklin.
…Sounding Out Digital : Audiences Online has begun Inc @juliaatthehub pic.twitter.com/ywmevb0yzN
— the hub (@tweetsatthehub) July 6, 2014
@tweetsatthehub really enjoying this mornings seminar #soundingout
— Ian Simpson (@noiseresearch) July 6, 2014
The digital landscape is like the wild west.. lots of potential gold in the possibilities of transmedia performance #soundingout — the hub (@tweetsatthehub) July 6, 2014
digital allows extraordinary opportunities to devise experiences which give audiences freedom to explore @martin_franklin #soundingout — the hub (@tweetsatthehub) July 6, 2014
. @juliaatthehub now talking about how you use technology to drive up live attendance #soundingout …not just about live streaming — the hub (@tweetsatthehub) July 6, 2014
The community of the curious and the generous..The creation of a giant digital super brain through sharing #soundingout — the hub (@tweetsatthehub) July 6, 2014
Shaun of @HugsBison talking about guerilla streaming over 3 and the artistic possibilities of that… #soundingout — the hub (@tweetsatthehub) July 6, 2014
Shaun of @HugsBison talking about the exciting possibilities of diy technology using the analogy of the electric guitar #soundingout — the hub (@tweetsatthehub) July 6, 2014
When the electric guitar was first intr’d people played it as an amplified version of the acoustic.but then(you know the rest) #soundingout — the hub (@tweetsatthehub) July 6, 2014
. @juliaatthehub bringing in @matthewherbert 20 pianos (and the John Lennon piano especially) into the #soundingout discussion — the hub (@tweetsatthehub) July 6, 2014
Some key words emerging in #soundingout ..niche, isolation, collaboration, participation, building communities, conversations with audiences — the hub (@tweetsatthehub) July 6, 2014
. @martin_franklin mentioning Wednesday fascinating #upstreamlab http://t.co/uVNO7HlJh6 #soundingout @southhillpark — the hub (@tweetsatthehub) July 6, 2014
Panel consensus that building audiences using digital media is vital in terms of accessibility #soundingout — Sound and Music (@soundandmusic) July 6, 2014
Shaun of @HugsBison ‘artists bringing out the box thinking to digital technology – breaking it, disrupting it, playing it’ #soundingout — the hub (@tweetsatthehub) July 6, 2014
Lisa Capsule on building a loyal audience and the importance of getting to know and understand them #soundingout — Sound and Music (@soundandmusic) July 6, 2014
Moving onto access….making work available to audiences who simply couldn’t get to the live event #soundingout
— the hub (@tweetsatthehub) July 6, 2014
Fantastic to hear about how @martin_franklin has streamed pantomimes into health centres #soundingout – great use of the tech
— Nick Sherrard (@NickSherrard) July 6, 2014
Ahh the dirty word …money being discussed. #soundingout
— the hub (@tweetsatthehub) July 6, 2014
@soundandmusic Artists have to make a living so money should not be a dirty word, as long as it goes to them #soundingout
— Ian Simpson (@noiseresearch) July 6, 2014
‘You’ve got to know why you are using digital tech and who you are doing it for’ merging Lisa Capsule and @juliaatthehub #soundingout
— the hub (@tweetsatthehub) July 6, 2014
Oh interesting question….panel sharing their digital cautionary tales #soundingout #NewMusicBiennial
— the hub (@tweetsatthehub) July 6, 2014
Trial and play, allow yourself to learn in steps @martin_franklin #soundingout
— the hub (@tweetsatthehub) July 6, 2014
Don’t under estimate the time it takes to create good digital.content…be curious not scared @juliaatthehub #soundingout
— the hub (@tweetsatthehub) July 6, 2014
Online audiences are much less inhibited says Lisa of Capsule #soundingout
— the hub (@tweetsatthehub) July 6, 2014
Tip from Martin Franklin – online audiences arrive late in dribs and drabs. They don’t stick to conventions of live performance #soundingout
— Sound and Music (@soundandmusic) July 6, 2014
. @richwhitelaw talking about how it is increasingly difficult to separate live and digital work in emerging practice #soundingout
— the hub (@tweetsatthehub) July 6, 2014
38k eyeballs on our combined #soundingout tweets http://t.co/0c1cQnWvUi @richwhitelaw @supersonicfest @cluttermusic @juliaatthehub not bad
— Martin Franklin (@martin_franklin) July 6, 2014
The panel was one half of a two part series, and those good folk at Hugs Bison also streamed the first part (on new platforms) which you can view here
