Research

As researchers we are known for our rigour, flair, objectivity and practical, diagnostic approach, and for our ability to translate our research findings into accessible commentary and compelling stories.

We're strong on both quantitative and qualitative research, and pride ourselves on our carefully constructed, fit for purpose methodologies, and our meticulous data collection and analysis. We create surveys that are engaging and typically achieve much higher than normal completion rates. Meanwhile, our listening skills and contextual awareness mean we're second to none at focus groups and interviews. For projects requiring complex data collection and analysis, we work with specialist data house We Work With Data, giving us the edge over other arts researchers.

Every hub researcher is also active as a practitioner in the creative sector, meaning we bring uniquely strong contextual understanding to our research. We know which questions to ask, and of whom, and can sensitively dissect, interpret and translate findings into meaningful recommendations and solutions. In direct contrast, most researchers come to a project armed with theory alone. It's like the difference between 2D and 3D.

But that's only part of the story. The skills we have in the team mean we can also help clients to effectively communicate research findings, producing high quality print, video and audio content, or related events. We can also provide follow up project management support, just like we did for BBC Talent after doing the start up research for its Fame Academy Bursary Scheme.

Other research clients include Arts Council England, the British Council, Help Musicians (for whom we managed the UK's biggest ever survey of professional musicians), the Musicians' Union and Youth Music.